Official Website of:
California Association of
RV Parks and Campgrounds
PO Box 5648
Auburn, CA 95604
(530) 885-1624
Marketing Tips and Resources
Camp-California Marketing is contracted to do all the promotional activities for CalARVC members. There are a number of products from which to choose. Your support of these products helps to build the stability and effectiveness of your association. Download the full Media Kit
CalARVC and Camp-California Promotional Products
- Camp California! the Campers Guide to California - Regular members receive a free listing that includes map, contact info & basic description. Extended Stay members receive a limited listing. 225,000 are distributed annually throughout four western states bringing new customers to your park. Display ads are available at discounted rates.
- Camp-California.com website -
Choose a Digital Campaign or create your own! Download a sign-up sheet and launch your campaign today! We've made it easy to order up an entire advertising campaign, complete with:
- Feature Article Blogs and Video of the Week placement on the Camp-California.com homepage
- Banner advertising through the CampingADs network. As a CampingADs advertiser, many of your impressions will be seen on Camp-California.com. By making one media “buy” with the CampingADs network your ad will be seen at several camping websites simultaneously! The beauty of this approach is that no matter where the traffic goes, your ad can be seen by a qualified camper!
- Feature Articles and Banner Advertising in California Campin' delivered to 30,000+ opt-in e-News subscribers
- Video enhancements in the Digital and App edition of the Guide!
Premium placement advertising on Camp-California.com is also available. Want to sponsor an article readers will bookmark and share? Call the Camp-California sales team to strategize. 530-885-1624
As part of Regular park membership benefits, each park has a basic listing on the CalARVC website, www.Camp-California.com. A variety of listing options are available through CalARVC’s website host, Leisure Interactive :- Basic Listing - Duplicate of information published in the camping guide – included with CalARVC membership at no additional cost.
- Enhanced Listing with Online Reservations - Real-time, financially secure online reservation system.
Parks with this feature receive additional marketing through other portals, i.e. Cruise America, El Monte Rentals, Bates RV Rental, Wildernet, Camping.com, GoCampingAmerica.com and more. Set-up fee required.
- California Campin' e-newsletter - A monthly newsletter sent to more than 30,000 consumers, encouraging RVers to hop in their RV and visit your park! Participating is simple; supply your email address so you can receive our info requests, and then provide event information of interest to RVers. Get additional exposure for your park and help create a stronger association website! Post an Event to be Featured!
Facebook - Camp-California has been connecting with campers for two years on Facebook. Members can go to www.facebook.com/campcalifornia to post their park events and specials… join in the conversations and invite campers to your park!
In addition, campers using the guide are encouraged to write on our wall and post pictures of their experiences.
- Brochure Distribution at Consumer Shows - CalARVC participates in RV shows throughout the year. Let us distribute your park's brochure, along with the annual guide at shows across California and the West.
Low to No Cost Promotion Opportunities
Whether it be posting your campfire schedule on our Facebook page, announcing something you’ve added to the campground, or creating an Adventure for Capture California, CalARVC and Camp-California Marketing can help get your name out there! Download this handy guide to other marketing programs you can participate in with little or no cost! And check out these two powerful member benefits:
CalARVC has a strong public relations program working for you. Contact our publicist, Jeff Crider, with newsworthy events in your area or if you have campers willing to be interviewed. Click here for great lead ideas!
If you've got a Recreation Program, or something special happening at your park or community during Spring Break or Memorial Day Weekend, or any time at all... let's get the word out! Tell us about your event > We'll promote you through emails, blogs, facebook and more!
myCampmate is a social network of users that pin, on a real-time interactive map, the places they love to go or find when they travel. The pins that are dropped represent businesses, campgrounds, RV parks, hiking trails, etc. myCampmate offers both a desktop app and an iPhone app to their users, so they can know “what the locals know” wherever they go! Use the simple, easy to use technology-based services of myCampmate to gain and keep new customers.
In addition to using myCampmate’s free map and trip planning functions, for CalARVC members there is no monthly fee for giving us a try in 2012 for basic advertising! For more advertising options, more information, or to set up an appointment for a live demonstration, please visit www.mycampmate.com or call Tyler at 916-243-8458.
Additional Marketing Resources
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The Experience Economy Customers want memories. They want stories to share at the water cooler. They want an experience that is new, different or special out of their vacations. James Gilmore and Joseph Pine II explain the science of the Experience Based Economy. They argue that businesses must orchestrate memorable events for their customers, and that memory itself becomes the product - the "experience". More advanced experience businesses can begin charging for the value of the "transformation" that an experience offers. As goods and services become commoditized, the customer experiences that companies create will matter most. The basics of The Experience Economy can be found on Wikipedia. A summary of Gilmore & Pine’s concept was published in the Harvard Business Review. Click here to read. Additionally, videos are available on YouTube. Want even more detail? You can purchase their book online or at your local book store.
Read Agritourism, A part of the Experience Based Economy
Read Cultural Tourism, a Part of the Experience Based Economy
Read Nature Tourism, a Part of the Experience Based Economy
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Use Visit California Business Tools to submit and update information about your destination, event or news. Search the story idea bank to get your creative juices flowing, dig into on-trend topics and find content to support seasonal angles. These briefs are designed to help you develop your pitch, get the story started and formulate feature articles.
What’s New in California – is a quarterly publication distributed by Visit California to its media contacts here in California and around the world. You can list any new features, enhancements, expansions, packages, etc. To submit go to: tourism.visitcalifornia.com Here are some instructions for submitting for Press Releases:
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CalTravel is a non-profit trade association – members include hotels, motels, RV parks, campgrounds, restaurants, shopping destinations, attractions, wineries, convention and visitor bureaus or any other tourism based business. Advocates for, Collaborates with & Educates California tourism professionals – CalTravel helps members provide a great visitor experience. |
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CalAgTour The University of California has put together a searchable database of agritourism opportunities. Check here to find local growers and ranchers near you that have discovered the financial benefits of agritourism.
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What is cultural and heritage tourism?
Read Cultural Tourism, a Part of the Experienced Based Economy |
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US Travel Association announced a year-long Vote Travel campaign intended to raise the industry’s profile across the nation. The campaign will include important elements such as nationwide events and rallies, strategic grassroots outreach, targeted social and earned media efforts. An addition USTA has extensive research on the travel & tourism market. |
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Rural Tourism Marketing Advice & Tips For rural tourism businesses, marketing is challenging. There are numerous posts about internet marketing here at RuralTourismMarketing.com. The internet gives you a chance to tell your town’s story without spending an arm and a leg to do so. But it isn’t free. It takes a process and it takes time.
How to Monitor Your Social Media Presence in 10 Minutes a Day eBook written by Rebecca Corlis of HubSpot, June, 2011
QR Codes - What Are They, How do I use them?, April, 2011 |
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GoRVing The Go RVing Industry Only section gives manufacturers, dealers, campground operators, state associations, show promoters, and their agencies new options to use consumer leads and marketing material connected to the national campaign.
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The National Association of RV Parks and Campgrounds also hosts a consumer website on which member parks are included - www.GoCampingAmerica.com.
Log on to update your GoCampingAmerica listing.
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CalARVC member parks can have a listing in the Official California Visitor's Guide published by the State of California at discounted rates. |
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Google Reviews (Powerpoint on what to do if you get a bad review) developed by Matt Taylor of Texas Advertising, December 2010
Here's a great article on good Google Reviews ethics. |
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