Promotion
Camp-California Marketing is contracted to do all the promotional activities for CalARVC members. There are a number of products from which to choose. Your support of these products helps to build the stability and effectiveness of your association.
CalARVC Promotional Products Available:
- California RV Travel & Camping Guide - Regular members receive a free listing that includes map, contact info & basic description. Extended Stay members receive a limited listing. 225,000 are distributed annually throughout four western states bringing new customers to your park. Display ads are available at discounted rates.
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An event in your park or in your local community can be included on Camp-California.com. Simply complete this form and your event could be featured in the next California Campin' enewsletter! This is free promotion for your park, and provides interesting content for Camp-California.com. |
Camp-California.com website - CalARVC maintains a consumer site for its member parks with nearly a million visitors per year. Promotional efforts are in place, increasing the number of visitors to the site each day.
A variety of listing options are available through CalARVC’s website host, Friend Communications:
Basic Listing - Duplicate of information published in the camping guide – included with CalARVC membership at no additional cost.
Enhanced Listing - Includes more than six pages with photos and additional text, links to your own personal website and much more! Set-up fee required.
Enhanced Listing with Online Reservations - Real-time, financially secure online reservation system.
Parks with this feature receive additional marketing through other portals, i.e. Cruise America, El Monte Rentals, Bates RV Rental, Wildernet, Camping.com, GoCampingAmerica.com and more. Set-up fee required.
- California Campin' e-newsletter - An electronic newsletter sent to more than 25,000 consumers, at least seven times a year encouraging RVers to hop in their RV and visit your park! Participating is simple; supply your email address so you can receive our info requests, and then provide event information of interest to RVers. Get additional exposure for your park and help create a stronger association website! Post an Event to be Featured!
- Brochure Distribution at Consumer Shows - CalARVC participates in RV shows throughout the year. Let us distribute your park's brochure, along with the annual guide at shows across California and the West.
- RVing Rewards - Gain additional promotion by offering discounts to consumers through CalARVC’s RVing Rewards.
Each park establishes their own offer and any restrictions which are posted on the Camp-California.com website and included in the camping guide.
Parks are also highlighted on the website by a “Featured Park” icon.
- California Visitor's Guide - CalARVC member parks can have a listing in the Official California Visitor's Guide published by the State of California at discounted rates.
Promotion Through ARVC:
The National Association of RV Parks and Campgrounds also hosts a consumer website on which member parks are included - www.GoCampingAmerica.com.
CalARVC & ARVC also provide member data for many other altas publications including DeLorme, Cabella, and National Geographic.
More Information on ARVC Promotion
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